Workster is partnering with an international technology company to recruit a Senior Lifecycle Marketing Manager specialising in AI technology. In this role, you will develop and deliver lifecycle marketing strategies that help users discover, adopt and get ongoing value from AI-powered products.

You will work across marketing, product, data, sales and customer teams to create relevant, measurable customer journeys. The ideal candidate brings significant lifecycle marketing experience, strong analytical skills and the ability to communicate the value of complex technology to different audiences.

Your Responsibilities

• Define and lead the lifecycle marketing strategy across key stages of the customer journey, from onboarding and activation to retention and re-engagement

• Plan and deliver integrated campaigns across channels such as email, in-product messaging, push notifications and other customer communications

• Develop audience segmentation and personalisation strategies using customer behaviour, needs and product engagement data

• Create customer journeys that help users understand, adopt and make effective use of AI-powered products and features

• Partner with product, brand, content and creative teams to develop clear, compelling and consistent marketing communications

• Collaborate with data and analytics teams to identify opportunities, measure campaign performance and generate customer insights

• Set lifecycle marketing objectives and success measures, including activation, engagement, retention and conversion metrics

• Run experiments and optimise campaigns, messaging, timing and customer journeys based on results

• Manage campaign planning, execution and delivery, ensuring communications are accurate, timely and aligned with product releases

• Work with CRM and marketing operations teams to improve campaign processes, automation and marketing technology capabilities

• Ensure customer communications follow relevant privacy requirements, consent preferences and internal brand standards

• Share campaign results, customer insights and recommendations with stakeholders and senior leaders

• Keep up to date with lifecycle marketing practices, AI technology and changes in customer expectations

Your Qualifications

• Significant experience in lifecycle marketing, CRM marketing, growth marketing or a related field

• Experience developing and delivering customer lifecycle strategies for technology products or digital services

• Strong understanding of customer journeys, segmentation, personalisation and marketing automation

• Experience planning campaigns across channels such as email, in-product messaging and push notifications

• Ability to use customer and campaign data to identify opportunities, evaluate performance and inform decisions

• Experience designing or managing experiments and using results to improve marketing performance

• Strong project management skills, with the ability to manage multiple campaigns and priorities

• Excellent written communication skills and the ability to make complex technology clear and engaging

• Confidence working with cross-functional teams, including product, data, creative and marketing operations

• Strong analytical, problem-solving and decision-making skills

• Attention to detail and a customer-focused approach to marketing

• Experience with CRM, customer engagement or marketing automation platforms is an advantage

• Experience marketing AI products or emerging technology is an advantage

• Familiarity with privacy requirements and consent-based marketing practices is an advantage

• Fluent English, both written and spoken

The Offer

• Opportunity to shape lifecycle marketing for AI-powered products and services

• Collaborative work with marketing, product, data and creative teams

• Meaningful involvement in improving customer adoption, engagement and retention

• Professional development in a rapidly evolving technology sector

• International and multidisciplinary working environment